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Recently, Zhang Xue has been everywhere in Chinese news and social media.
For many people outside China, his name may still be unfamiliar. But in China, his story has captured attention far beyond the motorcycle world. He has become a symbol of something many people here immediately understand: the determination to enter a field long dominated by others, and to prove that a Chinese company can stand there with confidence.
What touched me most about Zhang Xue was not only his success.
It was the younger version of him.
The story that stayed with me was not about trophies, headlines, or recognition. It was the image of a young man chasing opportunity before the world thought he belonged. A teenager riding through rain, trying to catch a television crew, wanting just one chance to be seen. It was bold, a little reckless, maybe even a little embarrassing — but deeply sincere.
And that is exactly why it moved me.
I am the third generation of Zhejiang Xinxin Packing Machinery Co., Ltd. And Zhang Xue’s story made me think about my grandfather and my father — not because they worked in the same industry, but because the spirit behind their journey feels so similar.
They also belonged to a generation that had to build under the shadow of stronger names.
Our company began in 1988. In those years, in the field of ziplock / self-sealing / zipper bag machinery, many people in China naturally believed that the key technology belonged elsewhere — especially to Japan and Taiwan. If you wanted advanced machines, people assumed you had to look outward. If you wanted serious technology, people assumed China was still following.
My grandfather and my father chose not to accept that assumption.
Instead of waiting, depending, or simply copying, they chose to develop our own machines. In our company’s history, the successful launch of the first generation of Xinxin’s self-developed zipper film blowing machine in 1995 was a turning point. But when I look back at it now, I think its meaning was bigger than one machine.
It was part of a generation of Chinese manufacturers proving something important:
That is what my grandfather and father spent years doing.
They did not only make one machine. They kept going — from zipper film blowing machines, to zipper bag making machines, to complete zipper bag production lines, to specialized equipment such as garment zipper bag making machines and press-lock zipper bag making machines. Over time, they helped build Zhejiang Xinxin into a recognized name in this field, with more than 35 years of industry focus, 100+ patents, and service to 500+ customers in 30+ countries.
But the part that means the most to me is this:
their success is no longer just something written in company history. It has already been recognized by the market.
I felt that very clearly at PLASTINDIA.
Because of visa uncertainty, we made a cautious decision and booked only a 12-square-meter booth. It was small, practical, and honestly a little modest for what we were capable of showing. But during the exhibition, one customer smiled and said to me:
I still remember that sentence.
Not because it was flattering, but because it made something very clear to me:
my grandfather and father had already done the hard work of building recognition.
Customers did not only see our booth. They saw our reputation. They saw our history. They saw the technical trust behind the name Xinxin.
And that is exactly why Zhang Xue’s story hit me so deeply.
Because what I saw in his story was not only one man becoming successful. I saw a familiar pattern in Chinese manufacturing:
one generation spends years proving that we can enter the field at all. The next generation is given the responsibility of deciding how to move further.
That is where I find myself now.
I am already standing on the shoulders of giants.
My grandfather’s and father’s generation had to answer one question:
They answered that question with years of persistence, technical trial and error, and work that was probably much harder than my generation can fully imagine.
So my task cannot simply be to repeat what they already proved.
My generation needs to answer a different question:
For me, that is the next chapter of Zhejiang Xinxin.
My vision is not only to continue making reliable machines. It is to push further into:
Because customers today are no longer only asking whether a machine can produce a bag.
They are asking:
That is why I believe the mission of my generation is different from the mission of the one before us.
Their mission was to break dependence. Our mission is to create a stronger system on top of that independence.
And this, to me, is the deeper meaning of Chinese manufacturing across three generations.
The first generation fights to enter. The second generation fights to establish. The third generation must learn how to upgrade.
That is why Zhang Xue’s story stayed with me.
Not because he became famous. Not because he won. But because his story reminded me that industrial progress is always a relay.
One person hands something forward. Another person must carry it further.
My grandfather and my father helped prove that Chinese manufacturing did not have to remain under the dominance of other countries’ technology.
What I want to do in my generation is build on that foundation — and help move Zhejiang Xinxin toward a future that is more automated, more integrated, and more system-driven.
So when I think about Zhang Xue, I do not only see his story.
I see a question being passed from one generation to the next:
For me, that is the question worth dedicating a generation to.
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